Hey there, fashion and outdoor enthusiasts! Have you ever heard of Arc'teryx? It's a Canadian brand that has been around since 1989, and it's been making waves in both the outdoor and fashion industries.
Let's take a trip down memory lane. When Arc'teryx first started, they were known for their technical, high-performance gear made for extreme outdoor activities such as climbing, skiing, and mountaineering. However, times have changed, and so has Arc'teryx.
Have you heard of the term "gorpcore"? It's a combination of "gorp" (a slang term for trail mix) and "core" (referring to a core group of people), and it refers to the trend of wearing outdoor and utilitarian clothing in urban settings. And guess what? Arc'teryx products align perfectly with this trend!
As gorpcore continues to grow in popularity, Arc'teryx has expanded its product line to include a range of stylish and functional clothing that can be worn in both urban and outdoor settings. They've also started collaborating with fashion designers to create unique pieces that incorporate their technical outdoor features.
The brand's transformation from a tactical outdoors brand to a fashion statement has been further solidified by its recent use in the Off White’s Fall 2020 Ready-to-Wear Runway Show. Off White, a luxury streetwear brand, incorporated several Arc'teryx pieces into their latest collection, showcasing how the brand has become a must-have in the world of fashion.
Here's the thing that sets Arc'teryx apart: their commitment to quality and functionality. Customers love that their clothing can perform in tough outdoor conditions but also looks great when worn in the city. This combination of style and functionality has made Arc'teryx a popular choice for people who want to be prepared for anything while still looking fabulous.
In conclusion, Arc'teryx has transformed from a tactical outdoors brand to a fashion statement brand by embracing the gorpcore trend and offering high-quality, functional, and stylish clothing that appeals to a wide range of people. If you're looking for gear that can keep up with your adventurous lifestyle and keep you looking good, look no further than Arc'teryx!
By Isabella Froes